About Samsung

We’ve built a brand to be proud of, one that has connected with people across the globe. These connections are created, and grown, by always staying true to who we are as a brand. We must be clear about not just what we do, but why we do it. By putting the consumer at the center of the conversation and allowing the story of our products and services to be told through their eyes, we will continue to build strong connections. Our brand strategy outlines those core ideas and ensures that we can make the next giant leaps forward without changing who we are or what we stand for.